THE GRANOLA KING
The second anniversary of The Granola King was marked by the production of 1000 pounds of high quality, nutritious granola. It was enough to make the King think of expanding his kingdom from the West all the way to the East. The Granola King wanted to go nationwide and premium. He needed a new logo, new packaging, original promotions, POS, and print ads. A full fledged integrated campaign that is. Luckily I was around to do it all in one go; from full rebrand and logo design through new high-end packaging, product line extension and a multi-channel ad campaign. More granola was made and sold. The King reigned happily ever after.
Next stage was promo cards, given away with each purchase of a granola bag. Each card had a different silhouette of a king. Only one had the true king from The Granola King logo on it. If you spotted the true king and mailed back the right card - you got the king's gift - a 10lb bag of granola.
The same design in a poster form was displayed for a day in limited number of locations - only the first few participants where able to win a free bag of granola. Posters in downtown Vancouver displayed the silhouettes of impostor kings. Only one had The True Granola King on it. Whoever spotted the true king - could text a code to win a chest full of granola.
Social media part of the integrated advertising campaign and brand activation. The Facebook page, microsite and Tweeter account promoted the contest and reflected the excitement around it.
Newspaper full page and small space ads. Metro, The Province, Georgia Straight.
