Miura
Miura Systems Ltd is a leading provider of innovative secure electronic payments hardware, and one of the fastest growing UK companies for overseas sales. Miura was launched as a new brand to an entrepreneurial audience of payment providers. This positioned the company as a partner rather than a competitive threat.
In the process, demand was generated and marketing-qualified leads created. The original branding for all Miura products coming to market was unveiled at the same time.
In the process, demand was generated and marketing-qualified leads created. The original branding for all Miura products coming to market was unveiled at the same time.
Miura Systems branding and website design. http://www.miurasystems.com/
POSzle is Miura's latest product – an open, flexible payment system that can connect through a hub with any POS equipment a business already owns. A DM piece introduced the new product directly to businesses before the start of the New York’s 2016 technology expo.
The POSzle DM: a clear box containing an object with a unique shape that ‘fits’ and passes through a square, a triangle, and a circle. This demonstrated the unique flexibility of POSzle. The shapes were die-cut
into a card insert containing brief teaser information on the POSzle and explaining how revolutionary Miura's new product is.
into a card insert containing brief teaser information on the POSzle and explaining how revolutionary Miura's new product is.
The Miura product exhibition stand was designed to showcase all existing products and introduce POSzle as a way to fit everything together to create an efficient payment system.
Press ads introducing the POS-ITP and the POSzle products followed the DM.
EDM calling for businesses to visit the Miura stand at the 2015 Retail Business Technology Expo.
The Miura stand at the 2015 Retail Business Technology Expo introduced the mobile range of Miura products – M010, M007 and Shuttle.
