EXPERIENTIAL​​​​​​​
The Telstra Experience Centre
As a telecommunications service provider – Telstra Global’s presence in the Association of South East Asian Nations region was not as prominent as in Australia. This campaign had to be memorable and out of the box ensuring that it captures the attention of the regional top executives.
Introducing The Telstra Experience Center - sixteen demonstration areas that showcase technologies in action, two user-testing laboratories and two product design areas. Â combines advanced telecommunication networks with the latest products and services to show how technology can help businesses improve productivity and better connect with customers and employees around the country or across the world.
The “Shape your business” concept included a tangible DM piece which was sent out to CEOs encouraging them to playand shape a neocube (made of magnetic micro ball-bearings) as a relaxing and contemplative exercise.Â
A microsite was provided to upload and share any new ideas online or even just compare original neo-shapes.
A microsite was provided to upload and share any new ideas online or even just compare original neo-shapes.
Vitamin Water
A Coca-Cola subsidiary - Vitamin Water wanted to drive awareness for their new product launch.Â
We organised an event at Singapore’s newest & largest shopping mall. Next I produced a Sales Kit and a series of Out-Of-Home Advertising (OOH) on buses, bus shelters and display on the busiest underground tunnel.
We organised an event at Singapore’s newest & largest shopping mall. Next I produced a Sales Kit and a series of Out-Of-Home Advertising (OOH) on buses, bus shelters and display on the busiest underground tunnel.
The EY Global Centre for Entrepreneurship and Innovation
As part of a full rebrand and a new global advertising campaign - Ernst & Young wanted to launch a global innovation centre as a unique creative space where clients could brainstorm and use EY's vast resources to improve business strategies. The first such space was set at the EY London office. In the following years every EY office in the world is to have one.
The brief was to come up with global branding for the centre, that included a name, a concept for the physical space and an advertising strategy and materials that would work globally for all new EY innovation centres.
The brief was to come up with global branding for the centre, that included a name, a concept for the physical space and an advertising strategy and materials that would work globally for all new EY innovation centres.
Concept billboards - digitally animated and posters.
Each element has its own wall display at the entrance of the Momentum centre. Each individual element has a visual concept for the wall displays that was carefully researched, sourced and curated by the agency team. More than 20 different ideas of elements were executed.
Alternative concept: One Room
DM Virtual reality kitÂ
The KRAFT Peanut Butter Truck
Leveraging on the success of the Spread the Feeling Campaign the online sandwich builder engaged further peanut butter lover participation. For every peanut butter sandwich creation submitted online, a jar of Kraft Peanut Butter was donated to the food bank.
The Kraft Peanut Butter Creation Food Truck was launched. The truck promoted the iconic nature of Kraft Peanut Butter and its involvement with current food trends. The truck traveled through Canada featuring consumer generated creations (submitted online) on the menu based on the location it was passing through.
The Miura Stand
Miura Systems introduced the mobile range of Miura products at the 2015 Retail Business Technology Expo – M010, M007 and Shuttle.
The Miura product exhibition stand is designed to showcase all existing products and introduces POSzle as a way to fit everything together to create an efficient payment system.
Sinopec
The Chinese Oil giant and Asia's largest oil refiner needed a grand introduction to the Australian and South East Asian market.
First Calgary Financial station domination.
