AVON
Avon developed a separate beComing line with premium products targeted toward the upper mass retail market. This was based on research revealing a huge untapped market of women who would buy Avon products, but preferred shopping at retail rather than through door-to-door representatives.  The new line was to be sold in a newly opened flagship store on 5th Ave. and in Avon Centres at numerous participating retailers like JC Penney. The ad campaign announced the new line and drove traffic to the new flagship store and all Avon Centres at JC Penney across the USA. It included a nationwide print campaign in most women's magazines, outdoor, online and in store POS executions. â
Avon Center Microsite.
All products of the beComing collection are available to browse through with pricing and full descriptions.
All products of the beComing collection are available to browse through with pricing and full descriptions.
Online banners led to microsite where customers could find directions on google maps to the Avon CentresÂ
at Sears and JC Penny.
at Sears and JC Penny.
Promotions.Â
Simply purchase two products from our beComing collection and receive a trendy cosmetics case (or a stylish handbag) filled with a fabulous array of deluxe beComing essentials, free!
Simply purchase two products from our beComing collection and receive a trendy cosmetics case (or a stylish handbag) filled with a fabulous array of deluxe beComing essentials, free!
Magazine inserts (3 fold) in all major women's magazines - over a million inserts press run.
