Vasil Stefano / Vasko
ART DIRECTOR / CREATIVE DIRECTOR and all the surreal in between.
I started at The Ad Store New York deconstructing the traditional agency model, and moved on to Canada, Singapore, Sydney, UAE and most recently London. My experience spans a wide range of sectors over multiple channels and mediums. I’ve worked for global and local clients like EY and Yell in London, HSBC and Domino's in New York; Molson and TELUS in Canada. I worked ATL for Smirnoff, Miller Genuine Draft and Lipton. Crafted a nationwide social campaign for Kraft Peanut Butter US & Canada. Spearheaded Bayer prostate cancer month awareness and GSK shingles vaccine campaign. Worked BTL and B2B, direct response and in event creation. I launched and helped grow "Change" - an environmentally conscious agency for sustainable brands, now part of Maddock Douglas, the Chicago based innovation consultancy.
What I do is I read the brief. Hell I help write the brief. I sleep on it, ride the train with it, get coffee with it and brush my teeth thinking of it. I doodle some. I scribble some. I sketch them out. I share them. Then I combine other's ideas with mine. Then I sketch tighter, put together mood boards, make collages and comps to get the ideas across. I show them. People give me more ideas. So I tweak based on feedback. Next I use Adobe and generative AI to visualise the ideas better or dive hands-on into design and illustration. Then I spend late nights with the ideas and I prepare the presentation, screen by screen, slide by slide. Then I present. They're loved, hated or worse - both loved and hated. I think of how to better the best ideas. Or I go back to come up with more new ideas. Then I do it all over again. 
Thats what I do: Ideas.
In between I do: storyboards, presentation slides, mockups, graphic design, illustration, UX, UI, content and even print!
Available for freelance and permanent opportunities right now.
EXPERIENCE
 SBB Media AD / Sonoma Magazines
Syneos Health
Pocketpills
True London
McCann Canada
Cossette
McCorkell Australia / Singapore

JWT NYC 


CLIENTS

Food & Beverage: Smirnoff, Miller Genuine Draft, Molson, Tanqueray, Wendy’s, Kraft, Trident, Domino's, Lipton, McCormick, Lawry’s, Parmalat, Rhone Valley Wines, Alpine Lace Cheese, The Granola King. 
Technology & Telecommunications: Telstra, TELUS, Qwest, Black Berry, Wavefront, Google, Philips, Fuji Xerox, Cisco, Hitachi, EMC2, HTC, Micro Focus, Borland, Visual Cobol.
Finance: HSBC, EY, Merrill Lynch, Deloitte, First Calgary Financial, MOGO, Macquarie, Capital One, Coldwell Banker, Audit Bureau of Australia.

Healthcare: Johnson & Johnson/Lifescan, OneTouch Blood Glucose Meters, Vancouver General Hospital, Medscape, GE Healthcare, Bayer, GSK, Botox, AstraZeneca, Pocketpills.
Automotive: GM, Ford, Chevrolet, Ecofreez, Shell.
Educational: University of British Columbia, Simon Fraser University, City of Vancouver.
Beauty: Avon, Revlon, Veet, Aura Cacia Essential Oils, Nicely Deodorants.
Charity: Wild Aid, Developing World Connections, Age International.
Miscellaneous: Yell, Rockwool, Trans Link, Canada Line, Novex, Western Union, UPS, Tourism British Columbia, Mountain Equipment Co-Op, Rock & Roll Hall of Fame, The US Marine Corps, Comedy Central, Sony Loews Cinemas, BCLC Lotto Max, Cathay Pacific, National Service UAE, Baladna Farms, Mubadala Financial Fund, National Geographic.
EDUCATION
GA - General Assembly London - UX 
SVA - Advertising & Design
FIT - Fashion Institute of Technology NYC - Bachelor of Arts
UAL - Graphic Design


AWARDS
NYC Silver ADDY
NYC Gold ADDY
Corporate Image Best Print Campaign
Ad Critic – Best TV Spot of the Week
American Advertising Awards
Best Newspaper Campaign

B2B Marketing Awards London



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