Vasil Stefano / Vasko
ART DIRECTOR / CREATIVE DIRECTOR and all the surreal in between.
ART DIRECTOR / CREATIVE DIRECTOR and all the surreal in between.
I started at The Ad Store New York deconstructing the traditional agency model, and moved on to Canada, Singapore, Sydney, UAE and most recently London. My experience spans a wide range of sectors over multiple channels and mediums. I’ve worked for global and local clients like EY and Yell in London, HSBC and Domino's in New York; Molson and TELUS in Canada. I worked ATL for Smirnoff, Miller Genuine Draft and Lipton. Crafted a nationwide social campaign for Kraft Peanut Butter US & Canada. Spearheaded Bayer prostate cancer month awareness and GSK shingles vaccine campaign. Worked BTL and B2B, direct response and in event creation. I launched and helped grow "Change" - an environmentally conscious agency for sustainable brands, now part of Maddock Douglas, the Chicago based innovation consultancy.
What I do is I read the brief. Hell I help write the brief. I sleep on it, ride the train with it, get coffee with it and brush my teeth thinking of it. I doodle some. I scribble some. I sketch them out. I share them. Then I combine other's ideas with mine. Then I sketch tighter, put together mood boards, make collages and comps to get the ideas across. I show them. People give me more ideas. So I tweak based on feedback. Next I use Adobe and generative AI to visualise the ideas better or dive hands-on into design and illustration. Then I spend late nights with the ideas and I prepare the presentation, screen by screen, slide by slide. Then I present. They're loved, hated or worse - both loved and hated. I think of how to better the best ideas. Or I go back to come up with more new ideas. Then I do it all over again.
Thats what I do: Ideas.In between I do: storyboards, presentation slides, mockups, graphic design, illustration, UX, UI, content and even print!
Available for freelance and permanent opportunities right now.
EXPERIENCE
SBB Media AD / Sonoma Magazines
Syneos Health
Pocketpills
True London
McCann Canada
Cossette
McCorkell Australia / Singapore
JWT NYC
CLIENTS
Food & Beverage: Smirnoff, Miller Genuine Draft, Molson, Tanqueray, Wendy’s, Kraft, Trident, Domino's, Lipton, McCormick, Lawry’s, Parmalat, Rhone Valley Wines, Alpine Lace Cheese, The Granola King.
Technology & Telecommunications: Telstra, TELUS, Qwest, Black Berry, Wavefront, Google, Philips, Fuji Xerox, Cisco, Hitachi, EMC2, HTC, Micro Focus, Borland, Visual Cobol.
Finance: HSBC, EY, Merrill Lynch, Deloitte, First Calgary Financial, MOGO, Macquarie, Capital One, Coldwell Banker, Audit Bureau of Australia.
Healthcare: Johnson & Johnson/Lifescan, OneTouch Blood Glucose Meters, Vancouver General Hospital, Medscape, GE Healthcare, Bayer, GSK, Botox, AstraZeneca, Pocketpills.
Automotive: GM, Ford, Chevrolet, Ecofreez, Shell.
Educational: University of British Columbia, Simon Fraser University, City of Vancouver.
Beauty: Avon, Revlon, Veet, Aura Cacia Essential Oils, Nicely Deodorants.
Charity: Wild Aid, Developing World Connections, Age International.
Miscellaneous: Yell, Rockwool, Trans Link, Canada Line, Novex, Western Union, UPS, Tourism British Columbia, Mountain Equipment Co-Op, Rock & Roll Hall of Fame, The US Marine Corps, Comedy Central, Sony Loews Cinemas, BCLC Lotto Max, Cathay Pacific, National Service UAE, Baladna Farms, Mubadala Financial Fund, National Geographic.
Syneos Health
Pocketpills
True London
McCann Canada
Cossette
McCorkell Australia / Singapore
JWT NYC
CLIENTS
Food & Beverage: Smirnoff, Miller Genuine Draft, Molson, Tanqueray, Wendy’s, Kraft, Trident, Domino's, Lipton, McCormick, Lawry’s, Parmalat, Rhone Valley Wines, Alpine Lace Cheese, The Granola King.
Technology & Telecommunications: Telstra, TELUS, Qwest, Black Berry, Wavefront, Google, Philips, Fuji Xerox, Cisco, Hitachi, EMC2, HTC, Micro Focus, Borland, Visual Cobol.
Finance: HSBC, EY, Merrill Lynch, Deloitte, First Calgary Financial, MOGO, Macquarie, Capital One, Coldwell Banker, Audit Bureau of Australia.
Healthcare: Johnson & Johnson/Lifescan, OneTouch Blood Glucose Meters, Vancouver General Hospital, Medscape, GE Healthcare, Bayer, GSK, Botox, AstraZeneca, Pocketpills.
Automotive: GM, Ford, Chevrolet, Ecofreez, Shell.
Educational: University of British Columbia, Simon Fraser University, City of Vancouver.
Beauty: Avon, Revlon, Veet, Aura Cacia Essential Oils, Nicely Deodorants.
Charity: Wild Aid, Developing World Connections, Age International.
Miscellaneous: Yell, Rockwool, Trans Link, Canada Line, Novex, Western Union, UPS, Tourism British Columbia, Mountain Equipment Co-Op, Rock & Roll Hall of Fame, The US Marine Corps, Comedy Central, Sony Loews Cinemas, BCLC Lotto Max, Cathay Pacific, National Service UAE, Baladna Farms, Mubadala Financial Fund, National Geographic.
EDUCATION
GA - General Assembly London - UX
SVA - Advertising & Design
FIT - Fashion Institute of Technology NYC - Bachelor of Arts
UAL - Graphic Design
AWARDS
SVA - Advertising & Design
FIT - Fashion Institute of Technology NYC - Bachelor of Arts
UAL - Graphic Design
AWARDS
NYC Silver ADDY
NYC Gold ADDY
Corporate Image Best Print Campaign
Ad Critic – Best TV Spot of the Week
American Advertising Awards
Best Newspaper Campaign
B2B Marketing Awards London
NYC Gold ADDY
Corporate Image Best Print Campaign
Ad Critic – Best TV Spot of the Week
American Advertising Awards
Best Newspaper Campaign
B2B Marketing Awards London