rocking fun projects
Rockwool
Building insulation made of volcanic rock.
Taking extra care and using the best materials always pays off. The concept builds onto the legendary fable of the Three Little Pigs. The third pig whose brick house is still standing after the wolf’s attempts manages to outwit the wolf because of his Rockwool Insulation. The wolf attempts to challenge the integrity of the Pig’s home but fails every time.
Taking extra care and using the best materials always pays off. The concept builds onto the legendary fable of the Three Little Pigs. The third pig whose brick house is still standing after the wolf’s attempts manages to outwit the wolf because of his Rockwool Insulation. The wolf attempts to challenge the integrity of the Pig’s home but fails every time.
MPUs, EDMs and a landing page demonstrate all four main benefits of Rockwools stone insulation.
The Rock & Roll Hall of Fame
Concept and design for a series of posters promoting the 10th Anniversary
of the Rock Hall of Fame, Cleveland, Ohio.
of the Rock Hall of Fame, Cleveland, Ohio.
Mountain Equipment Co-Op
Pressured by competitive international outdoor brands, MEC wanted to appeal to a younger demographic. The solution was creating some youth inspired and spirited ads that remind the young outdoor enthusiasts to gear up with the right stuff, before attempting any new adventure. The campaign look and feel carried over to the merchandizing website and some online presence. Concept and illustration.
Informa
Through a combination of highly respected insight and data, forecasting and analysis, focused one-off reports, events and bespoke consultancy, Informa / Agribusiness Intelligence helps our customers understand the global agribusiness supply chain.
The Granola King
The second anniversary of The Granola King was marked by the production of 1000 pounds of  high quality, nutritious granola. It was enough to make the King think of expanding his kingdom from the West all the way to the East. The Granola King wanted to go nationwide and premium. He needed a new logo, new packaging, original promotions, POS, and print ads. A full fledged integrated campaign that is. Luckily I was around to do it all in one go; from full rebrand and logo design through new high-end packaging, product line extension and a multi-channel ad campaign. More granola was made and sold. The King reigned happily ever after.
Next stage was promo cards, given away with each purchase of a granola bag. Each card had a different silhouette of a king. Only one had the true king from The Granola King logo on it. If you spotted the true king and mailed back the right card - you got the king's gift -  a 10lb bag of granola.
The same design in a poster form was displayed for a day in limited number of locations - only the first few participants where able to win a free bag of granola. Posters in downtown Vancouver displayed the silhouettes of impostor kings. Only one had The True Granola King on it. Whoever spotted the true king - could text a code to win a chest full of granola.
Social media part of the integrated advertising campaign and brand activation. The Facebook page, microsite and Tweeter account promoted the contest and reflected the excitement around it.
Newspaper full page and small space ads. Metro, The Province, Â Georgia Straight.
Miller Beer
Miller Genuine Draft is triple cold filtered and as pure as beer gets. Men appreciate purity – so we came up with the tag – “You may not be pure, but your beer is.” Stickers in the shape of MGD bottle caps where placed on magazine covers targeted to men. The caps strategically obscured parts of the cover girls' anatomy. Inside advertorials promoted the MGD Black Book for Pure Girls. An online microsite allowed female contestants to upload their entries (photos) to the Black Book. The girl who got most votes received a modelling contract with the magazine for a one-time photo shoot. The campaign spread across popular men’s magazines.
A sticker in the shape of a bottle cap peels off to reveal a hand innocently holding a Miller Genuine Draft.
MaxRax cards with bottle cap stickers on, were stacked or handed out at popular bars and venues around the city.
MaxRax cards with bottle cap stickers on, were stacked or handed out at popular bars and venues around the city.
The Miller Black Book advertorial encouraged entries and voting. Readers were directed to the website where they could choose their favorites. The winning girl got a modelling contract and a photo shoot with the magazine. All participating magazines got strategically placed bottle cap stickers on their front covers.
