Mountain Equipment Co-Op
Pressured by competitive international outdoor brands, MEC wanted to appeal to a younger demographic. The solution was creating some youth inspired and spirited ads that remind the young outdoor enthusiasts to gear up with the right stuff, before attempting any new adventure. The campaign look and feel carried over to the merchandizing website and some online presence. Illustrations - Vasil Stefano.
This piece reminded existing members of the many benefits they are entitled to as part of the MEC community. Gear exchange, travel insurance, magazine subscriptions, expert advice and gear rental,
to mention a few.
to mention a few.
Billboards, outdoor, small space ads and commuter posters announcing the opening of a
new Burlington MEC store.
new Burlington MEC store.