Creating the branD - Phil 

A man is a man for all that. - Identifying the competition

Logo development.
Visual use exploration for each logo option.
Introducing the concept of perpetual male revitalization - the Lemniscate.
Exploring different visual styles for the Lemniscate mark.
Finalizing the brand look - logo mark creation.
Designing the product and label.
"Please, call us Phill" tagline and logo mark exploration.
Online ads - carousel or individual 
Hair Loss focus
Exploring product packaging and delivery options.
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