HSBC
Retirement Integrated Campaign
Traditional attitudes towards retirement had shifted in a revolutionary way. HSBC wanted to demonstrate its expert knowledge on the changing nature of retirement. It had undertaken a broader and deeper scope of research on retirement then any other financial institution. The creative platform positioned HSBC as the revolutionary voice in retirement.
The advertising campaign included print, POS, online, targeted direct mail driving leads to HSBC branches with a $25,000 promotion and a microsite. The microsite played an important role, as it was the point of entry for the contest and also reinforced key campaign messages and drove customer conversion.
Essential part of the microsite was the interactive retirement calculator. It allowed customers to try different retirement options on the fly by slotting in time periods with their cursor. The retirement calculator was also part of some interactive online banners.
HSBC - "Never get stung by surcharge fees" local campaign.
HSBC sponsors the New York Film Festival
Sponsoring NYFF was the perfect way to build up the local reputation of HSBC. By boldly stating that banks are an inseparable part of movie making the ad campaign increased HSBC's recognition as a big player in New York. The outdoor, poster and print executions created a buzz in the local press. A short commercial ran before each movie screening cementing HSBC's role as a sponsor of the arts in the Big Apple.
Sponsoring NYFF was the perfect way to build up the local reputation of HSBC. By boldly stating that banks are an inseparable part of movie making the ad campaign increased HSBC's recognition as a big player in New York. The outdoor, poster and print executions created a buzz in the local press. A short commercial ran before each movie screening cementing HSBC's role as a sponsor of the arts in the Big Apple.
New Planet Ad Copy: Boy meets girl. $500,000. In an exotic location. $50,000,000. The location is another planet. $500,000,000. Banks and films go great together. The New York Film Festival. Proudly sponsored by HSBC.
Generals Ad Copy: It's a story of a fight between two men. $400,000. Their friends join them. $40,000,000. The two guys are Robert E. and Ulysses S. Grant. $400,000,000. Banks and films go great together. The New York Film Festival. Proudly sponsored by HSBC.
