AGE INTERNATIONAL
The Age International Art Show.
Invite artists to create sculptures using the aide materials and provisions collected and supplied by Age International. Curate an art show to display the work. Create media buzz and invite affluent influential people to the show inciting donations. Promote the event via social media, direct marketing and traditional advertising.
Posters highlighting Age International's aid work using sculptures from the art show.
Exaggerated Hashtag
Outdoor billboards, print ads and online banners using extra-long hashtags challenging the viewer to pay attention and read them.
Graphic approach.
A visual element from the logo is weaved through real life photography from locations where Age International successfully delivers aid.
Evocative Photography.
By choosing unexpected quirky shots of aid beneficiaries in remote locations - the viewer is enticed to get involved.
Who to give to?
How do you decide who needs your donation more - the elderly or the orphaned children, the sick or the starving? It's a hard decision to make and these ads bring you closer to the real issues and help you make the right choice.
Interactive installations "In their shoes."
