EY
EY is the global leader in assurance, tax, transactions and advisory services. In order to maintain this position and grow its business, the firm needs to keep pace with the fast-changing financial services landscape. To help it do so, the business refreshed its strategy by introducing seven new strategic priorities. The idea demonstrated the impact and positive change that the priorities could create through the use of a tangram a perfect metaphor for the flexibility and adaptability required to ensure that business thrives. The tangram is a puzzle that has seven separate pieces, each representing one of the priorities. When combined they can form almost any shape, demonstrating that the priorities will help EY and it's employees respond to any challenge. So we invited employees to 'Shape our Future' using the seven priorities.
Interactive materials were developed to showcase the priorities in more detail, whilst outlining precisely what each employee could do to put them into action. These included interactive brochures and a video of the Regional Managing Partner explaining how the priorities fit together and their importance to the business.
Following the launch, game-playing was introduced through interactive screens and online, allowing employees to get hands-on with the tangram and learn about the business priorities in an engaging way. Employees were also invited to unlock more on each priority, week by week, with educational information and video content. The campaign was also seeded across virtual spaces such as Yammer (EY's social media platform). The microsite attracted 33,863 visits with 20.7% returning visitors. Exceeded engagement levels by 8% across EMEIA FSO, with the Global People Survey drawing record participation of 86% across the organisation.
Minds made for financial services
EY’s financial services division wanted a messaging platform that will communicate their brand and the difference it made as part of the global organization.
In an extremely competitive professional services industry, the people and their dedication to better financial services is what stands out at EY.
‘Minds made for Financial Services’ puts EY people at the heart of the creative platform, showing the diverse thinking and expertise that every individual brings to their clients’ business challenges.
The campaign launched with one of EY’s biggest annual partner events, and is running in London’s financial district. After it’s successful launch, the campaign is currently being rolled out globally across EMEA and APAC.
New employee welcome kit - designed to inspire and support all new minds made for financial services.
