TELUS
The leading Canadian national telecommunications company: TELUS has a wide range of products and services that include wireless, data, Internet Protocol (IP), voice, television, entertainment and video. Here are some executions - part of a nationwide campaign where animal campaign hero was replaced with a new creature every quarter.
Small space ads for selling bundles of different features / services for your phone.
TELUS wanted to introduce their own digital TV service. It was offered to a 1000 existing TELUS subscribers only. All selected customers received a high-end direct response package containing an infographic booklet emphasizing the wide range of TELUS TV programming. The box included a real TELUS remote control. "Control"  was literally  put in the hands of the customer. Based on the satisfaction and feedback of this select group, the service was fully and succesfully launched a year later.
Mailers introducing quarterly promotions for certain TELUS phone service products.
Newsprint ad introducing different phone colors and designs, part of a new wireless plan offer.
Street posters announcing new local TELUS services: Move to a new dig without disconnecting your phone service. Download free games on your phone or digital TV and play.​​​​​​​
TELUS service truck wraps delivering a range of messages in conjunction with the running seasonal campaign.
