MERRILL LYNCH
Merrill Lynch Wealth Management ad campaign answered a simple question - what's your money doing while you're living your life.  The campaign ran in The Wall Street Journal,  The New York Times and the NY Times Magazine. Television commercials aired in conjunction with online and direct response.
New York Times Magazine single page print.
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New York Times Magazine spread.
Television Commercial
The Merrill Lynch Financial Reality check campaign called for a timely analysis of your financial health by a Merrill Lynch advisor during a rough patch on the US financial markets. The print included a New York Times and Wall Street Journal full spreads and a 30 sec TVC.
Direct response piece for Merrill Lynch Business Services.Â
